Why not you? 840,000,000 reasons to be next.

Great little interview with Zappos CEO Tony Hsieh on the heels of his company’s acquisition by Amazon on Entrepreneur.com’s website.

Before you think things like this happen to company’s much larger than yours, consider:

We’ve grown from almost no sales in 1999 to over $1 billion in gross merchandise sales in 2008. The No. 1 driver of that growth has been through repeat customers and word of mouth. On any given day, about 75 percent of our orders are from repeat customers. Our philosophy is to take most of the money we would have spent on paid advertising and marketing, and put that into the customer experience instead, including things like free shipping both ways, our 365-day return policy, and staffing our call center 24/7.

The total read is no more than three or four minutes, and it’s strongly worth considering … and then, too, taking action. Read more: http://www.entrepreneur.com/ebusiness/successstories/article202710.html#ixzz0MSxIU3Gu