CASA Professional Development Day Resources

Reading List

• Creating Magic
• The Dream Manager
• Customers For Life
• Delivering Happiness
• The Nordstrom Way
• Entreleadership
• 1501 Ways To Reward Employees
• Conscious Capitalism
• Firms Of Endearment
• Servant Leadership
• Small Town Rules
• The Ultimate Question 2.0
• Zingerman’s Guide To Great Service

Thanks again for attending.

Headquartered near Nashville, Tennessee, my little company works to unlock the genuine greatness inside people and companies. If that sounds kinda rainbow-and-unicorny to you, we get it, but it’s truly why we get out of bed in the morning. For twenty years, we’ve helped hundreds of companies and thousands of people communicate more powerfully, connect with more authenticity, and do more with less.

By reading this, you’re joining people from Japan, Scotland, Canada, Ukraine, Australia, Serbia, and—to date—13 other countries who’ve turned to us to learn the fundamental principles of integrated marketing strategy we call The First Order of Business.