Hmm … beginning to think there’s something to the fact that words matter on your website … guess I’m not alone. I received the following email today from my partner, Sonja Howle, who teaches a course at The Academy on how to select the proper artwork to reinforce your company’s essence.
From: Sonja Howle
Sent: Wednesday, April 27, 2005
10:44 AM
To: WOA Partners
Subject: New Yahoo VP says it’s
all about storytelling
Sent: Wednesday, April 27, 2005
10:44 AM
To: WOA Partners
Subject: New Yahoo VP says it’s
all about storytelling
"The thing I’m most excited
about is the next phases of Internet development, which I believe will be about
storytelling. You need good storytellers … I don’t think the Internet as a
medium has come anywhere close to realizing its potential as a storytelling
medium."
about is the next phases of Internet development, which I believe will be about
storytelling. You need good storytellers … I don’t think the Internet as a
medium has come anywhere close to realizing its potential as a storytelling
medium."
– Scott
Moore, ex-general manager of MSN Programming who on May 2, becomes vice
president of content operations for Yahoo!’s fledgling Santa Monica,
Calif.-based Media Group.
So you have time to remove my comment but you can’t give us your “daily multivitamin” of marketing advice? Nice.
Dan,
Thanks. I tried to send you an email, but you posted a fake email address, and you did so again this time.
My notebook crashed, and I’m working off a very frustrating, primitive fascimile.
I had thought we’d pulled those while I’m waiting for the parts to repair and do a fresh install, but I was wrong.
I appreciate you looking calling me on it, though I did try to fix it. I’ll leave this one up.
In the future, why not give me your real email address.
Thanks. tm