Hmm … beginning to think there’s something to the fact that words matter on your website … guess I’m not alone. I received the following email today from my partner, Sonja Howle, who teaches a course at The Academy on how to select the proper artwork to reinforce your company’s essence.
Sent: Wednesday, April 27, 2005
To: WOA Partners
Subject: New Yahoo VP says it’s
all about storytelling
about is the next phases of Internet development, which I believe will be about
storytelling. You need good storytellers … I don’t think the Internet as a
medium has come anywhere close to realizing its potential as a storytelling
Moore, ex-general manager of MSN Programming who on May 2, becomes vice
president of content operations for Yahoo!’s fledgling Santa Monica,
Calif.-based Media Group.