This is a reminder to me: Do not apologize for making a career out of advertising and marketing. If you take something away from it, too, then cool by me.
Salesperson #1’s Tale
Salesperson #1 sent me four emails over two days urging me to buy something for one of my clients. Here’s the last of the four emails:
On Jan 20, 2011, at 5:16pm, [Salesperson #1] wrote:
I am fighting for page 2 ….have someone else starting to show interest, I am crossing my fingers [your client] gets back with you. (no I am not a used car salesman, this is real)
Listen, I’m sorry, but it’s kinda like you saying, “Well, I’m not racist, but …” and then you proceed to render some horribly racist judgment.
If you have to say you’re not a used car salesmen, I think you and I both know you’re behaving like a used car salesmen. Right? Do you disagree?
Salesperson #2’s Tale
Late last week, Salesperson #2 emailed me about a different client to let me know our annual (my clients typically all buy 52-week contracts) contract was coming up for renewal in about a month and could we schedule a get-together to discuss renewal.
My client’s business is weather-related, and our weather’s been bad (and thus good for his business), so my client hasn’t had the time to discuss advertising.
This morning, Salesperson #2 followed up to see if I’d spoken to my client yet. Nope, I said.
On Jan 25, 2011, at 10:24 AM, Salesperson #2 wrote:
Sure, I understand. Thanks for getting back to me. I hope I didn’t come across too much like a salesperson! Thanks again, have a great day.
Tim Miles replied:
You are a salesperson, though, and a good one! You’re a great steward of your gifts and talent and your company, and you have no need to apologize for it!
People don’t hate salespeople. They hate pushy jerkwad poopheads, and sometimes pushy jerkwad poopheads are salespeople, and sometimes they’re kindergarten teachers and sometimes they’re carpenters.
Okay, they’re not usually kindergarten teachers.