How much of your advertising budget is wasted? Do you know?
Does it bother you that you don’t know? Would you like to be able to do a little bit more with a little bit less?
My business partner, Ryan Patrick, and I hit the road this week for three seminars in the midwest. We started developing marketing campaigns together in 1996. We’ve got a few stories to share.
Using examples and sound, solid principles, we can show you how to make your company the one in your business category that consumers think about first and feel the best about.
Wait – did that sentence just end with a preposition? Yep. That’s one of the lessons. This is advertising – not third grade English class.
In our over-communicated, back-button society, consumers are bombarded by thousands of messages every day. How do you get your voice heard and have more customers do business with you?
You can have two hours of our very best advice, too, provided your organization doesn’t attach a sales pitch to our talk.
We’re doing one of these shows as a fundraiser. You’re welcome to consider that as well if we can work out something.
It’s a new road show with an old friend. It’s packed with 120 minutes of awesome.
We’ll have some reviews for you by week’s end.
Self-promotiony, ego-gratifying, biographical stuff:
They started developing strategies and concepts for small business clients together in 1996.
Between them, they won more than 100 awards for their work and words, then they stopped entering awards shows when they realized there were more meaningful ways of measuring success.
Today, Ryan Patrick and Tim Miles help owner-operated companies across North America do more with less.
Their words have won customers in seven countries, and the methods they use have worked across every business category.
Ryan and Tim’s company, The Imagination Advisory Group, helps companies do more with less. In an unusual business model, they only make more money when their clients grow.
For example, they recently completed their first year with a $3mm heating and air conditioning company who saw a 26% increase in revenue but spent 12% less on advertising by focusing their message and media buy.
In fact, since October of 2008 – the start of America’s economic downturn – every one of their home services clients has enjoyed double-digit or triple-digit growth.
Tim’s first book, Good Company: Making It, Keeping It & Being It, recently became a #1 bestselling business book on Amazon.com.