Seth Godin wrote a good post this morning on ways a service business can differentiate itself without resorting to price slashing. If you find yourself saying, "the boss won't let me lower the …
How To Market in a [R-Word]
My friends and partners at Future Now, Inc. have released a new whitepaper this morning on how to successful market in a recession. There. I said it. My bad.According to their website:During a …
Are Your Customers Waiting?
Back-to-School Sales. Labor Day Sales. Model-Year Clearance Sales.As sure as you’ll see Christmas trees in department stores by Halloween you can count on being inundated with businesses advertising …
Car Insurance
When it matters, have someone else edit your work. If you're lucky, it'll be someone who views the world through a different lens than you.If you're really lucky, it'll be Roy H. Williams, as was …
auto loan
The year's first Monday Morning Memo from Roy H. Williams got me thinking at once about resolutions and a phrase I'd thrown out a couple times in recent weeks:"All else being equal ..."As …
“We’re not going to take your money.”
Yesterday afternoon we did our little song-and-dance for some prospective clients. Within three minutes, I told them I had no interest in working for them ... that I wasn't going to ask them for any …
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