I'm on the last night of a road trip to Austin, Texas. It's been my first plane trip since baby Sarah was born in September. I miss my family. Emails like this about our 5-year-old son, Will, make it …
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Focus: Interview with Michele Miller, Part 1
From Michele Miller's blog Wonderbranding: There’s a lot you can’t tell about a woman by just looking at her, which accounts for the failure of the majority of marketing-to-women strategies and …
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The Meeting That Saved My Career
Almost two years ago today, I sat down with Michele Miller and she shook me out of a whining, wandering, meandering, namby-pamby funk. She told me a lot of things that day. She scolded and shook and …
Big Learnin’ In Texas
In Austin, Texas, for meetings with my partners. We get together twice a year to discuss what's working, what isn't, and why for the couple hundred owner-operated clients we have between us. We're …
Sneak Preview of The Pendulum
On Wednesday, March 10th, I'll be giving approximately 1200 members of the International Water Quality Association a glimpse into why their trusted marketing techniques aren't working nearly as well …
Goodbye Twenty Minutes of Your Life: Old Spice
The making of the Old Spice "I'm a Man" commercial from the Superbowl. Pretty much one take with very little CGI. Speaking of takes, my buddy Scotty has an interesting one on this commercial and …
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