A bouncer in Birmingham hit me in the face with a crescent wrench five times and my wife's boyfriend broke my jaw with a fence post. So if you don't buy a trailer from me, it ain't gonna hurt my …
Opening Day
About four years ago, I sat at the bar with Scotty and Aric - my two buddies. That night, for the first time, I said out loud: "Our son has autism." I didn't break down in tears when I told them. …
Why I Don’t Take A Percentage Of The Ad Buy
I don't take a percentage of your ad buy. I don't accept kickbacks or pocket discounts from media. If you're my client, you pay me a one-time upfront fee and then a small monthly salary that's …
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Buying Radio Ads: The Myth of Residual Value
Listen, most of what I know about buying radio I learned from experience and trusting advice found in two of my partner Roy's books: The Wizard of Ads and Secret Formulas of the Wizard of Ads. There …
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Answer Questions As Asked
Last night I was a teacher - dispensing lessons learned to a group of incredibly bright young women from Stephens College. One sage piece passed on was simply to answer questions as asked. Simple, …
All The Difference
Poor young ladies ... Tonight, a group of students from the venerable Stephens College will get together and listen to a rapidly-graying, slightly-addled, hyphen-loving-father-of-two babble on about …