Here’s a question:
Have you calculated what one customer’s worth over the course of her lifetime?
Here’s another question:
Do you include a line item for customer delight in your marketing budget?
Here’s one last question:
How do you currently measure – and reward employees for – customer delight?
Are you satisfied with your answers to all three of those questions?
Because it’s typically far easier – and for more profitable – to keep a current customer delighted than to acquire a new one.
Fine. Don’t take my word for it.
Don’t follow in the footsteps of little has-been companies like Disney, Apple, and Nordstroms. Fine.
On the other hand, if you realize the best investment you can make this year is in customer delight, you should contact Miles & Company today. We can help.
Here are some of the most popular customer experience posts on our blog, The Daily Blur:
- Best Buy Made My Mom Cry
- A Local Business Wake-Up Call
- Mapping The Customer Experience
- Are You Lying To Your Customers?
- The Chrystal Service Award Goes To…
- The Relationship Business
- 8 Celebrations Your Company Should Have
- Beth’s Best Customers
- A Culture Of Ownership
Click me to check out the entire customer experience archive in our article library.
Once you’ve got systems in place to measure and reward customer delight, it’s time to rock your messaging.