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  1. Tracym says

    Great analogy, Ryan.  Two of the four were at the top of “my favorite restaurants” list and I was shocked to hear they were closing.  Now that you mention it, even thought they were my favs, I didn’t think about eating there often because they never reminded me that they were there……or how good they were….and I need reminders!

  2. Duane Christensen says

    You had me at me at “What if…” Great story, Ryan.
    I’ve always said that restaurant advertising isn’t just for new customers…but also to remind people to visit. What if a restaurant “sent out some invitations” consistently …and aside from the NEW customers… those invitations caused (reminded) their current customers to dine with them an average of 0.8 to 1.2 more times per month? Depending on the number of customers they have…that could mean a much bigger number at the end of the year! 

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