“If people don’t embrace it in the first hour, then maybe after 24-36 hours … or in a couple of years,” [Big 10 Commissioner Jim] Delany said. “Any time you have something new, it takes some getting used to.”
“Leaders and Legends? It sounds like one of those Narnia movies.” – Tony Kornheiser on Pardon The Interruption on Monday.
Listen, I agree the names are silly and bloated and silly, and I haven’t heard, read, or seen one person other than Delany who likes them.
I imagine a focus group or two allowed a little groupthink to decide this matter.
But I’m more interested in the outcry I’ve seen over the logo today.
Or, more correctly, I’m more interested there was an outcry over the logo. I felt the same way when the Internet popped a blood vessel over the Gap logo change and change back.
I understand design’s a language (or several languages), but I need help here:
I’m not necessarily sure how a logo (unless blatantly offensive) is a dealbreaker. I feel bad and dumb saying that – I know people who’ve charged upwards of thirty grand for a couple letters woven together.
If they can get it – if they can sell it – great! Enjoy a couple nice dinners and pay off a couple bills with that cash, but really – does someone go or not go to a college or buy a really peppy scarf because of the logo?
I’m only asking. I would love for a designer to tell me why a logo moves or doesn’t move the needle. Really – that’d be awesome. I will give you full measure of my attention, but I don’t need you to describe figure/ground or alignment or font style – I understand the basic elements of graphic design.
I would really love for you to tell me why a $30,000 logo might be better than a $100 logo.
I know I’m in a glass house here – as an occasionally professional copywriter, I can tell you why a professional copywriter can craft a compelling narrative that might make more people do stuff more easily than an amateur’s copy.
I want to hear the same from you. I’d love to hear the same from you. I will most certainly share your response with the leaders and legends who read this.