Happy Super Bowl Monday. Since there are roughly 6.2124e+10 articles, posts and videos devoted to analyzing the commercials today, I’m moving on. Care to join me.
Let’s talk about Valentine’s Day, gift giving and the new woman in my life.
Don’t worry. My wife loves her, too.
We’re talking about Ruby.
A quirky, quizzical and … umm … qualified company that became our amazing virtual receptionists last week. In an effort to protect our company’s most important assets: our time, focus, energy and enthusiasm, we’ve put in a series of policies and procedures to help us help our customers and not-for-profit friends a little more.
I hate automated phone trees.
Actually, do you know anyone who’s ever said in the history of ever: “Gee. I love automated phone trees.”
It is my great wish to never press ‘1’ for anything again.
(No, those automated things where you have to pretend they’re real and hope the voice recognition software picks up what you’re saying don’t count. In fact, I think they’re worse.)
We love Ruby. (Almost as much as we love Emma … but that’s a different story for a different day … it’s kinda complicated.)
Anyway, at the end of our introductory orientation call last week, Kendra from Ruby Receptionists asked:
“You’re all set! Is there we can get for you today, Tim?” asked Kendra.
I joked, “How about a puppy?”
Fast forward five days.
A package from Ruby arrives at our front door.
Kendra – and I can only assume – the whole company have generosity and listening as core values.
Guess what chapter will lead off the second edition of Your Customers Like This?
This week, we’re going to hear from the three great gift artists in my life.
They are going to give you their secrets to magical gift giving.
On Friday, we’ll have a special announcement about gifts and generosity.
(Sarah Choo-Choo named the puppy Ruff. 2-year-olds always get naming rights.)
Oh, and PS – If you have a few extra minutes today, here’s a fascinating article from Scientific American about the psychology behind giving and generosity.
Oh, and PS PS – Godin’s obviously been reading my stuff. 😉