So, how was it for you? Did you like the new e-trade baby? Did it make you want to log in to e-trade? Want to go test drive a Hyundai this morning? Eat Doritos? Or did Pepsi have the right idea for …
It Sounds Easy: A Million-Dollar Radio Presentation
If you work for a radio station, I'm about to offer you a million-dollar idea for free. Please take it and run with my blessings and love for your medium: Before I was a Partner in Wizard of Ads, I …
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The Ad-Writer’s 18-Pack: Number 1
Today, I'll give you the first in a 18-pack of simple, short, and useful tips to help you write more gooder immediately. These eighteen principles have helped me design and deliver more than 4000 …
Ad Writing: Sweeter Words & Sharper Verbs
Yesterday, I shared a script I wrote that, basically, said: Les Bourgeois is a great place to spend time with friends in a fantastic atmosphere! Experience the Les Bourgeois experience at a place …
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No Greater Gift: Understanding Time vs. Money
Whooooooooooooooooooooooooosh. We met in 1993. In 2000, I stood up at his wedding. Before we could sit down again, life happened. Sound familiar? Nearly 10 years, 250 miles and 3.3 kids later, …
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Ad Writing: Showing v. Telling
"Don't tell her your courteous, son. Open her door." In other words, don't tell her, son. Show her. Welcome to the the fertile fields of ad writing. I was cleaning up a presentation on ad writing …