Continuing on our theme of advertising basics, let's look at writing copy. Here are some guidelines that you can follow to make your ads better. 1. Change the focus of your ads from being …
Webinar: The 9 Hidden Keys To Meaningful Communication
UPDATE: THIS WEBINAR IS FULL. PLEASE FEEL FREE TO CLICK ON THE LINKS BELOW TO GET ON THE WAITING LIST. WE'LL ANNOUNCE FUTURE WEBINARS HERE AT THE DAILY BLUR, SO IF YOU'RE NOT ALREADY A SUBSCRIBER, YOU …
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The New A.I.D.A. – Updating The Process For Creating Ads
Attention, Interest, Desire, Action… in 1898, Elias St. Elmo Lewis provided copywriters with a 4-step formula for developing advertising. Attract Attention Maintain Interest Create …
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When Your Message Doesn’t Fly
We’re in Calgary while a huge petroleum trade show is going on, and we’re staying right by the venue. For two days, this plane has been flying over the site towing this banner... THAT NO ONE CAN …
Messaging vs. Copy
Which came first? The chicken or the egg? The question or the answer? Orange the color or orange the fruit? Messaging or copy? “Wait a minute. Aren’t messaging and copy the …
Asking Great Questions
Asking the right questions is a key to good relationships in business and in life. What kind of questions are you asking? My friend Steve is the question-asker I know. He always has more questions …