I got an email from Scott Stratten at Unmarketing on Monday afternoon making me aware of a sales promotion a store in Duluth, Minnesota was having "in honor" of Martin Luther King, Jr. …
Have I Got A Couple Stories For You
Seattle Seahawks fullback Derrick Coleman has been legally deaf since age 3. He stars in a new ad featuring him and some of the loudest fans on earth. The result is moving and …
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Canned Ads Spoil Sales
Recently I picked up our mail which had been sitting in our mailbox for about a week. In it was a letter from a local car dealer that was just as loud as those obnoxious TV car ads we all despise. A …
Best of Ryan Patrick
Hope you are enjoying a wonderful holiday celebration with family and friends. We are taking a few days to enjoy that as well. In the meantime, here are five of our favorite posts from 2013 written …
Be Nimble, Jack
Marketing requires nimble. In response to weather, world events and fluctuations in the marketplace, you must be able to respond. It’s like a recipe. Let’s say you are a good cook. You have sourced …
Are You Perfect?
My mentor, Roy H. Williams, once posed the question: "Why is it everyone wants their children to be normal, but no one wants them to be average?" Because of the journey our son has taken us on the …