Not that long ago, clever was enough. If you had enough cash and hired a creative enough team to produce your marketing campaign, you’d assure your company some degree of success. Those days went …
Crazy Story & A Gift For You
Yesterday I wrote in response to someone who googled "Tim Miles - 10 Basic Steps To Ad Writing." Small world. Turns out it was an old friend of one of my clients who said he should look me up for …
10 Basic Steps To Ad Writing
Reviewing my analytics yesterday, I noticed someone searched for this: I've never written that post, and I thought it was about time to write it. It's taken me two decades of experience, years of …
The 4 Essentials for Crisis Communication
When crisis strikes, clear communication becomes more important than ever. Here are 4 essential questions to ask before communicating in a crisis: What is true? Before you say anything at all, …
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The Clever Trap
Shortly after our son was diagnosed with autism, I began to question many of the assumptions I’d always held dear.In the first ten years of my advertising career, I’d won more than 80 awards for my …
Don’t. Ever. Do. This.
I got an email from Scott Stratten at Unmarketing on Monday afternoon making me aware of a sales promotion a store in Duluth, Minnesota was having "in honor" of Martin Luther King, Jr. …