Seattle Seahawks fullback Derrick Coleman has been legally deaf since age 3. He stars in a new ad featuring him and some of the loudest fans on earth. The result is moving and …
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Canned Ads Spoil Sales
Recently I picked up our mail which had been sitting in our mailbox for about a week. In it was a letter from a local car dealer that was just as loud as those obnoxious TV car ads we all despise. A …
Best of Ryan Patrick
Hope you are enjoying a wonderful holiday celebration with family and friends. We are taking a few days to enjoy that as well. In the meantime, here are five of our favorite posts from 2013 written …
Be Nimble, Jack
Marketing requires nimble. In response to weather, world events and fluctuations in the marketplace, you must be able to respond. It’s like a recipe. Let’s say you are a good cook. You have sourced …
Are You Perfect?
My mentor, Roy H. Williams, once posed the question: "Why is it everyone wants their children to be normal, but no one wants them to be average?" Because of the journey our son has taken us on the …
Two Amazing Examples Of Messaging
Dad once told me, "Tim, don't tell her you're courteous. Open her door." That was one of my first lessons in showing vs. telling. In marketing, showing always wields the more powerful impact. There …