Should I use a jingle in my broadcast advertising? Since I am completely musically unqualified, I'm actually the perfect person to address this question for you. After all, I watch a little TV, and …
Why I Have Trouble Listening to Radio
I admit it. I have trouble listening to radio. It's my own fault. I worked in radio for 34 years so I hear it when announcers make mistakes others probably wouldn’t notice. I hear …
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End Result Should Determine the Strategic Means
What should your advertising strategy be? As we mentioned last time, that is dependent upon what you are trying to make happen. For illustration let's look at a client that Tim and I and Wizard of …
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“Yes, but it’s a wet cold …”
Heading out to Sioux Falls, South Dakota, this morning to kick off Behind a Wizard's Curtain: The 2011 Radio Advertising Workshop. It's, umm, kinda chilly there. I've got fleece packed and flannel …
#jan25
The world may have changed by the time you read this. As I write, it’s 8:03PM central time. It’s approximately 3:00AM in Cairo, Egypt, where reformers will take to the streets after morning prayers …
Behind A Wizard’s Curtain: The 2011 Radio Advertising Workshop
In early February, I'm debuting a new workshop for radio station sales, management and creative/production teams. It can be as short as a half-day or run two full days and include a public …
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