What were you doing seven years ago this week? May of 2003. What was going on in your world? I wrote the following email seven years ago about my first evening in Austin, Texas ... or more correctly …
Buying Radio Ads: The Myth of Residual Value
Listen, most of what I know about buying radio I learned from experience and trusting advice found in two of my partner Roy's books: The Wizard of Ads and Secret Formulas of the Wizard of Ads. There …
Continue Reading about Buying Radio Ads: The Myth of Residual Value →
Three Meaty Bits to Start Your Week
Hmm ... guess these should be three different posts to jack up my page views, but I don't want to waste your time on a Monday. 1. How I Ran An Ad On Fox News: Way cool, instructive video. I'm sure …
Continue Reading about Three Meaty Bits to Start Your Week →
Happiness: This Week’s Desktop
An Alternate Value Statement for Daryl
Earlier this morning, I wrote about Daryl's yard sign. I've been thinking about it ever since. My partner, Roy H. Williams, has often been known to say something akin to: You don't define yourself by …
Continue Reading about An Alternate Value Statement for Daryl →
Sneak Preview of The Pendulum
On Wednesday, March 10th, I'll be giving approximately 1200 members of the International Water Quality Association a glimpse into why their trusted marketing techniques aren't working nearly as well …