If you’ve stayed in a hotel, you’ve probably seen the premium cable program guides. Last week, I found one sitting next to the TV in my Nashville hotel room. From May. In August. Some …
Different
Last week, we received an email from the owner of an HVAC company we work with expressing concern about the radio stations on which his ads were about to start airing. His concern wasn't …
Pinball Marketing
photo credit: Shawn Clover via photopin cc I love pinball. I hate multiball. In case you’ve never (shame on you) played pinball, multiball is the dreaded moment during the …
Location Matters
I snapped this photo two blocks from my son's hospital. Business 101: If you're going to open a cat clinic, don't put it next to a Chinese restaurant. If you're going to open a …
Messaging vs. Copy
Which came first? The chicken or the egg? The question or the answer? Orange the color or orange the fruit? Messaging or copy? “Wait a minute. Aren’t messaging and copy the …
A Business Lesson from Moses
"Finally, he erected the Courtyard all around The Dwelling and the Altar, and put up the screen for the Courtyard entrance. Moses finished the work.” - Exodus 40:33 (MSG) I was reading my Bible …