We have a colleague in Belfast (by way of the magical land of Oz) that writes the most brilliant, insightful, delightful things. She's been working her fingers to the bone of late to routinely share …
Should You Promote How Long You’ve Been In Business?
A couple weeks ago, I got this question at a seminar I was conducting here in the midwest: "What is the advertising/marketing value of promoting the longevity of a business?" Good question! Does it …
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Strategic Planning Made Simple(r)
Right above your values - who you are, how you think, how you see the world - and your goals in our pyramid-wedge-mountian-hierarchy-of-small-business-except-we-don’t-like-calling-them-small thingie, …
Great Contact Us Page Tip
My wife, Dee, saw this over the weekend and brought it to my attention. Love the idea of getting a close-up of your (or one of your) phone answerers on the contact us page - looking sharp wearing your …
Values, Trade Secrets, and Mountain Climbing
“I can’t believe you guys share this stuff for free!” “Thanks for being so willing to share your stuff.” These are a couple comments we've received in the last few days. Lynn’s post on …
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This Thing Works!
"It's clear that you listened and that you understand us." "Structured like this, in writing, it makes it all seem possible. I feel like now we have a plan." "This is awesome, and yes, …