I was just asked this question the other day by an old friend. He also wondered if he needed to change the name of his business. Have you ever wondered the same thing? I suppose it's natural. Rather …
No Logo Or Nothin’
"Are you sure you sent us the right thing?" One of my clients had purchased ad space in a restaurant's menu. We had just delivered it when the restaurant called us back. After a moment of panic and …
Why should you come to class?
Why should you come to Austin at the end of January? On Tuesday and Wednesday, January 29th and 30th, I'm teaching a new class about Shareworthy Customer Service at the 21st Century Business School …
Advertising Today – A New Road Show
How much of your advertising budget is wasted? Do you know? Does it bother you that you don’t know? Would you like to be able to do a little bit more with a little bit less? My business partner, …
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42 Sleeps Until Christmas
(Mondays are Lynn Miles Peisker days at The Daily Blur. Lynn’s the Executive Sister and Chief Plate Spinner at the Imagination Advisory Group. Check out her growing archive of posts here.) Today, a …
Strategy: Same But Different Exercise
Want to improve your positioning against your competitors? Ask two simple questions of your staff. The slightly braver of you will also ask some customers. Question #1 We're like [competitor A], but …
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