Heading out to Sioux Falls, South Dakota, this morning to kick off Behind a Wizard's Curtain: The 2011 Radio Advertising Workshop. It's, umm, kinda chilly there. I've got fleece packed and flannel …
#jan25
The world may have changed by the time you read this. As I write, it’s 8:03PM central time. It’s approximately 3:00AM in Cairo, Egypt, where reformers will take to the streets after morning prayers …
Behind A Wizard’s Curtain: The 2011 Radio Advertising Workshop
In early February, I'm debuting a new workshop for radio station sales, management and creative/production teams. It can be as short as a half-day or run two full days and include a public …
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Answer Questions As Asked
Last night I was a teacher - dispensing lessons learned to a group of incredibly bright young women from Stephens College. One sage piece passed on was simply to answer questions as asked. Simple, …
Ad Writing: Showing v. Telling
"Don't tell her your courteous, son. Open her door." In other words, don't tell her, son. Show her. Welcome to the the fertile fields of ad writing. I was cleaning up a presentation on ad writing …