The Back Nine are stories and videos and stuff I uncovered this week that I enjoyed and felt were worth sharing for your weekend reading. Have a great weekend!
A Beginner’s Guide to Pairing Fonts – Friends don’t let friends use Comic Sans and Papyrus.
31 Fluffy Buzzwords Marketers Overuse and Abuse – Hubspot nails them. A couple weeks ago I sat through a conference call where some 20-something digital marketing expert used the word ‘organic’ at least 27 times in 30 minutes. I could feel her air quotes through the phone.
My new problem with rap music. – “You drink beer? Enjoy your fold out couch in hell.” – Jon Acuff being awesome over at Stuff Christians Like (which has become one of my must-read blogs).
When You Feel Overwhelmed by Your Workload – First, Michael Hyatt rocks. Second, I like his vulnerability in this piece. He’s going through this stuff right along with the rest of us. Read this. It’s really helpful.
Illinois Fighting Illini’s Meyers Leonard shoulders plenty – Truth be told, I haven’t been a big Meyers Leonard fan (though am I born-and-raised Illini fan), but this article opened my eyes to some things.
“I am a lousy copywriter” – wrote David Ogilvy. This is a great letter of his from a cool site I stumbled upon called Letters of Note.
The Habits That Crush Us – Yep. Between this from Leo and Hyatt’s article above, you may consider yourself helped.
Hunting the best pizza in America – I’m so in for this safari. Be sure to read the comments at the bottom of this piece on Lonely Planet. (The picture below is my nominee – Monical’s – The Chuck Norris of Pizza)
Crispin Porter & Bogusky: How the hot ad agency fell from grace. – My partner, Steve Rae, sent me this piece from Slate.com. I need to write about The Clever Trap and why I quit entering award shows seven years ago …
New eBook Coming Next Week
Your Customer Likes This – How To Deliver Shareworthy Service
I’ve got about
15,000 22,500 words – way more than I have had time to post here – collected in stories, emails, lessons and ways for you to implement a shareworthy service program in your organization. I’m turning it into a nice eBook with some worksheets and step-by-step instructions. I was originally going to give it away for free, but my wife and I talked about it. We’ll make it available next week to download for a donation of any amount (starting at $0.99) to Touchpoint Autism Services – the organization that first taught us to communicate with our son. We can never fully repay them, but this’ll be a little way to try to start. It’ll be available next week. Stay tuned.