(We’re excited to welcome Ryan Patrick as a contributing editor to The Daily Blur in 2013. He’s not only handsome but a mighty fine writer. You’re going to like him. A lot.)
On New Year’s Day of 2012, I set a very public goal. Come hell or high water, I was going to lose 57 pounds by New Year’s Day 2013.
Truth be told, I gained 15 pounds.
Huh? I said I was going to do lose weight. I was determined to lose the weight. I bought a gym membership and everything. How could this happen?
Talk is cheap. I simply didn’t do the work.
Okay, that’s not entirely true. I did some work. The bare minimum. Just enough to see some results. Then, when I foolishly thought I had this weight-loss thing licked, I stopped. I happily hopped off the wagon and forbade my flabby fanny from ever getting back on it.
There was no plan in place. I was all talk and no walk. So I failed miserably. But I have only myself to blame.
When I was eating right and exercising daily, I felt great. I was seeing results. Life was good.
Then I stopped. Why? Because, while I was on the right track, it never felt normal to me … because I didn’t give it enough time to become normal to me.
In 2013, are you going to keep doing what feels normal – even though you know it’s not good for you?
This isn’t only about your body. This is about your business, too.
In marketing and advertising, like diet and exercise, you have to:
- Start. Not tomorrow. Not next week. Now. Stop waiting for the “right time.” It doesn’t exist.
- Do the work. It’s exhausting. It’s traumatic. It’s terribly awkward. If it was easy, everyone would do it.
- Hire an professional who can identify your weakness, establish a regimen, get your butt in gear, and push you kicking and screaming outside your comfort zone. This is essential. If you try to do it alone, you simply won’t do it.
- Stick with it. Be tenacious. Force yourself to do it every day. Only doing it once a month won’t get you anywhere.
- Stop looking for magic pills or gimmicks. They don’t exist. Those who claim they do are out to hurt you.
- Expect setbacks and plateaus. They’re inevitable. Prepare to ride out the storm when your continued efforts aren’t producing the expected results.
- Celebrate victories. Especially the small ones. They make up the big ones.
- Repeat steps 1-7.
Remember, the definition of insanity is doing the same thing over and over and expecting new results.
Happy New Year. Go get ’em.