What is the First Order of Business?
It’s a framework that categorizes and prioritizes communication, branding, and marketing for any owner-operated company or non-profit organization.
It’s also the baseline we use to analyze, diagnose and treat problem areas in our clients’ companies.
But, more than that, it shows our clients what deserves the greatest priority in their marketing, and in fact, what’s got to come first, second, third, fourth, and fifth for any business to be successful.
Millions of companies get it wrong.
Tens of thousands of vendors that profit from those millions of companies aren’t necessarily helping them.
Until you know your Goals & Values, you cannot come up with a strategic plan.
Your strategic plan – based on those goals and values – dictates how you treat the customer (including your most important customers – your employees).
Your values, your goals, your plan, and your customer experience determine your message.
Finally, then and only then, once you’ve got a solid structure of values, goals, a strategic plan, a delightful customer experience, and a strong message, should you begin think about picking media.
Throughout the world, people have this turned upside down.
Entire industries devote hundreds of billions of dollars and pounds and euros and yuan and yen and rupees to message development and media buying and placement without giving much thought, if any, to building a strong foundation to help ensure a return on those investments.
That stops. For our company, that all ends with the thing. Our whole focus and the way we approach our own company and our clients’ companies is this thing.
We call it The First Order Of Business, and you can read more about here:
- Why Advertising Isn’t Always A Cure
- Goals and Values Clearly Stated
- Values, Trade Secrets and Mountain Climbing
Once you’ve learned a little more about what it is, we can use it to help you today.
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