On Tuesday, I mentioned we're slowly and steadily introducing a third channel to our clients' narrowly-focused media mixes. Are you familiar with content marketing? It starts with blogging... …
The Mythical Media Mix
I’ve had people argue, “Hey! AT&T does all kinds of media… why shouldn’t I?” Because in 2012, according to Adweek, AT&T spent $1,590,000,000 in advertising. Do you plan on spending a …
What Is The First Order Of Business?
What is the First Order of Business? It's a framework that categorizes and prioritizes communication, branding, and marketing for any owner-operated company or non-profit organization. It's also …
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Goals And Values
What is it, specifically, you’re trying to make happen? Can you tell me with such brevity and clarity that my 8-year-old (admittedly brilliant) daughter can understand? If you have more than one …
Strategic Planning
Once you’re secure in your goals and values, you have to look at how you’re going to accomplish your goals wearing those values. You need a strategic plan to create systems, policies and procedures …
Customer Experience
Here’s a question: Have you calculated what one customer’s worth over the course of her lifetime? Here’s another question: Do you include a line item for customer delight in your marketing …