Dude, More than anyone not named Miles, I owe you for what I do today. I started reading your books when I was two or three and haven't stopped. The first book my son and I read together? Yours, …
Heart: Interview with Michele Miller, Part 2
In part one of my interview with noted expert on marketing to women, Michele Miller, we discussed focus, saying 'no' and Sweden. Today we look at who's doing it right and what it takes to - at the end …
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Stories From Home.
I'm on the last night of a road trip to Austin, Texas. It's been my first plane trip since baby Sarah was born in September. I miss my family. Emails like this about our 5-year-old son, Will, make it …
Focus: Interview with Michele Miller, Part 1
From Michele Miller's blog Wonderbranding: There’s a lot you can’t tell about a woman by just looking at her, which accounts for the failure of the majority of marketing-to-women strategies and …
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Sneak Preview of The Pendulum
On Wednesday, March 10th, I'll be giving approximately 1200 members of the International Water Quality Association a glimpse into why their trusted marketing techniques aren't working nearly as well …
Goodbye Twenty Minutes of Your Life: Old Spice
The making of the Old Spice "I'm a Man" commercial from the Superbowl. Pretty much one take with very little CGI. Speaking of takes, my buddy Scotty has an interesting one on this commercial and …
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