Which came first? The chicken or the egg? The question or the answer? Orange the color or orange the fruit? Messaging or copy? “Wait a minute. Aren’t messaging and copy the …
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Eleven Excellent Examples of Shareworthy Service
With all due respect to Tim, THIS is actually the most helpful thing you will read this week. Good customer service is expected. Shareworthy customer service is unexpected. What is …
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Growth, Business Models & Saying “No”
We’re preparing to add three new divisions to our company. They were born on a napkin at Panera during an amazing company retreat last November. Growth’s exciting, but it can - ironically - also be …
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Bashing the Competition
I was in the checkout lane at the local national-chain supermarket when the guy bagging my groceries asked: Have you been to the new store yet? The store in question is a new, smaller, …
The Mythical Media Mix
I’ve had people argue, “Hey! AT&T does all kinds of media… why shouldn’t I?” Because in 2012, according to Adweek, AT&T spent $1,590,000,000 in advertising. Do you plan on spending a …
What Is The First Order Of Business?
What is the First Order of Business? It's a framework that categorizes and prioritizes communication, branding, and marketing for any owner-operated company or non-profit organization. It's also …
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