Monday, Lynn wrote about what to say in email newsletters. Tomorrow, Tim will tell you when you should send them. In the meantime, the company curmudgeon is here to tell you when you …
Why I Have Trouble Listening to Radio
I admit it. I have trouble listening to radio. It's my own fault. I worked in radio for 34 years so I hear it when announcers make mistakes others probably wouldn’t notice. I hear …
Continue Reading about Why I Have Trouble Listening to Radio →
What Makes These Wal-Mart Ads So Tasty?
(Warning: If you are NOT a fan of red meat, reality TV show hosts, or corporate conglomerates, you may want to stop reading.) Yesterday, Tim confessed his admiration for Geico’s successful …
Continue Reading about What Makes These Wal-Mart Ads So Tasty? →
Why No Ad Meets All Your Needs
For all your ____ needs. There is no way that any business can anticipate all of my needs, so how come so many ads promise that they can? For all my real estate needs. For all my florist …
Different
Last week, we received an email from the owner of an HVAC company we work with expressing concern about the radio stations on which his ads were about to start airing. His concern wasn't …
Copywriting Lessons – Wasteful Words
It’s time to kick the lazy right out of the copywriters of this world. If you write copy, here’s your kick-up call. I’m told John Lennon once said that in a 2 ½ minute song, you don’t have time to …
Continue Reading about Copywriting Lessons – Wasteful Words →