photo credit: inertia_tw via photopin cc Open a blank email. Immediately fill in the recipient section. This will serve as a friendly reminder in case you forget who you’re writing to. When …
The Power of the Pause
We are in the middle of the Season of Rushing, aren’t we? Rushing to buy. Rushing to meet. Rushing to wrap. Rushing to decorate. Rushing to attend. Rushing to bake. Rushing to finish. In the …
Extraordinary Heat Matches Effort
The heat index in my neighborhood was 115 degrees yesterday. When it is that hot, I can’t think about anything beyond my neighborhood. Since I work at home, I had the opportunity to stay inside all …
Different
Last week, we received an email from the owner of an HVAC company we work with expressing concern about the radio stations on which his ads were about to start airing. His concern wasn't …
Cupcakes and 5 Other Business Trends
You may have read recently about the tragic closure of “Crumbs,” a cupcake bakery. And the subsequent rumor of it’s reopening. Cupcakes stores like Crumbs, Sprinkles, Georgetown Cupcakes …
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Messaging vs. Copy
Which came first? The chicken or the egg? The question or the answer? Orange the color or orange the fruit? Messaging or copy? “Wait a minute. Aren’t messaging and copy the …