Today is like a second birthday for Apple nerds. It’s Keynote Day. Because unlike Dan Wilson (my friend and client) and me, you’re not obsessed with this sort of stuff, you probably neither know nor …
Do. Not. Ever. Do. This.
Monday is Memorial Day in the United States. Ryan Patrick, our Grand Poobah of Message Development (who also has the unlucky distinction of being my best friend for pert near a quarter century), …
“How do you develop and implement a plan for creating relevant content?” – [AMA]
I get asked a bunch of questions about... you know... stuff. And in the early morning hours I enjoy responding (hopefully) thoughtfully and thoroughly. A couple members of my team suggested I start …
Do You Market “We Service What We Sell”?
For small family businesses—particularly in retail—saying "We service what we sell" remains as common as bragging about your friendly, knowledgable staff or shouting “Attention!" In fact, it’s so …
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7 Steps To Making Metaphoric Message Magic
On Wednesday, we shared our scoring rubric—R.A.C.E.S. & C.A.R.S.—as a method for amping up your messaging. At the heart of those messages are captivating stories. On Tuesday, we talked about …
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Throttle Up Your Messaging With RACES & CARS
Attention, Interest, Desire, Action… in 1898, Elias St. Elmo Lewis provided businesses a sales funnel and a model for message developers with his four-step formula for developing advertising. …
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