Why did Jesus speak so often in parables? And what—among other things—can your business learn from Him? In Matthew 13:10-13 (NKJV), He explains when asked: And the disciples came and said to Him, …
Why Audi Won My Ad Super Bowl…
Wow! What a game! I mean, Squarespace gave it everything they had, and I think we can all agree Bai won Rookie of the Year. Hyundai made a strong charge at the end, and their cousin—Kia—had me …
This Trick For Scheduling Emails & Direct Mail Works Over & Over Again
This is an email sent to Robert Earl Keen’s email list on September 14th. Why would I tell you about it on February 2nd? Because what they did will work for you over and over again. It …
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Is Simon Sinek’s Tic A Trick?
Simon Sinek’s recent interview-gone-viral on Inside Quest about millennials was viewed by millions. If you aren’t among them, it’s a very good fifteen minutes. It’s not what I’m writing about today, …
Chick-fil-A? Not A Banner Day…
Timely messaging is relevant messaging, and relevant messaging wildly increases your chances of converting viewers/readers/listeners into customers. But keeping content timely means keeping on top …
Mind Your Pink
“We be closed." I’ll remember it as long as I live. It's burned into my brain like a cross. I was in college back in the early 90s, and I passed by a bank in a neighboring town. I'd never been more …