Do you like the idea of supporting local businesses? Is that like asking a politician if he's for more jobs and against crime? But … and it's an awfully big but … your locally-owned business has got …
On the Road: Thinking Strategically
Hiya. I'm on my first (brief) road trip since our daughter was born. Made a couple notes yesterday I thought shareworthy: 1. You'll be so much better off when traveling if you force yourself to drink …
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A Wonderful 3-Step Holiday Challenge
This is simply a good idea. Michele Miller of the Wonderbranding Millers issued this challenge yesterday on her blog: Here’s a holiday challenge: Either you or a staff person should quickly pull up …
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How to Stop Facebook from using your photos in ads
Starting today Facebook will use your photos in ads that will appear on the profile page of your contacts. If you want to prevent this from happening, do the following: Settings => Privacy …
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Word of Mouth: “Clear is the new clever.”
John Moore over at Brand Autopsy put together a compliation of attendees' tweets and some images from the Word of Mouth Marketing Association's (WOMMA) recent Creating Talkable Brands Conference. He …
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The Love of a Lifetime Customer
Read a simple-but-startling angle this morning on customer value. Have you calculated what a customer's worth over the course of her lifetime? What if - just one time - you calculated your marketing …