We spent Monday discussing Super Bowl ads. How about you? Here are a few of my thoughts followed by a few thoughts by our team. Two ads shook me with their awesomeness but for very different …
You Don’t Have To Like Email
I pay my bills on time every month because it’s the right thing to do, not because I like it. I go to the dentist every six months for a routine check-up. I definitely don’t like that. I haul …
How To Write An Email (That Will Get You Fired, Sued, Dumped, Unfriended, Etc.)
photo credit: inertia_tw via photopin cc Open a blank email. Immediately fill in the recipient section. This will serve as a friendly reminder in case you forget who you’re writing to. When …
My Sister Wrote A Book
What a cool thing to type... "my sister wrote a book." To help promote Lynn’s new ebook about email etiquette, I was all set to share fascinating statistics and tips about email marketing today. I …
All In All, You’re Just A…
Ads - given the proper repetitious elements - can build equity. Like compounding interest, the whole can become infinitely greater than the sum of its parts. Most companies have started a great …
“Ad. Recruitment Ad.”
The best recruitment advertising speaks directly to one person - the ideal candidate for the position in your company. It doesn’t talk directly about the company, but the company’s values are …