Our Mom’s not a crier. She’s kind, hard-working, helpful, thoughtful, volunteers at a local clinic, reads books, cooks, and gardens. She is not technically savvy. She does not cry. Best Buy made …
A Tale of Two Salespersons
This is a reminder to me: Do not apologize for making a career out of advertising and marketing. If you take something away from it, too, then cool by me. Salesperson #1's Tale Salesperson #1 sent …
Interview: Sales Rep Frustrations Explained, Part 1
This is an excerpt from an interview I did last week with someone who could really help the advertising sales industry (or anyone in it who was willing to listen.) I've changed her name to prevent …
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A Local Business Wake-Up Call
Do you like the idea of supporting local businesses? Is that like asking a politician if he's for more jobs and against crime? But … and it's an awfully big but … your locally-owned business has got …